New in Portfolio: Beside the Willow Tree

Logo design and branding for bloggers, creatives and small businesses

One of the things I love the most about taking on projects like this, is being a part of someone's  personal journey into doing something they are passionate about. Beside the Willow Tree is just that! A travel and lifestyle blog following the experiences of one lovely lady, Beside the Willow Tree is a blog you'll want to follow, especially if you have a penchant for afternoon tea.

When starting this project, there were three things that needed to be incorporated when thinking about the design for the brand; a willow tree, light teal colours and the use of a soft, script font. I knew that a feminine approach would be the best, so I set about searching for a modern calligraphy typeface to match a bold serif font and away I went. With direction from the client and foresight of what I wanted to achieve with this design, I feel like we nailed the end result!

I'm a little bit in love with this logo and the colours chosen, and over the moon that the client wanted no changes. I think sometimes you just know when you've got it right – good client communication and relationships are key – and this project was no exception.


Graphic Designer, Logo Designer in the Midlands
Branding design for my business, Birmingham, UK

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