New in Portfolio: John Bradley

Logo design and sub mark for John Bradley, graphic designer in Birmingham

Back when I was at university, I started my first blog. It was a space I used to showcase the work I was doing; a platform to experiment with styles, track progress and receive feedback. It was through this blog that I came to meet John Bradley.

Having worked client-side with Cadbury for 25 years in a variety of marketing and strategic roles world-wide, John has a wealth of knowledge in these areas and has published several books. In the past four years, John has been Editor and Judging Coordinator of the CASSIES, Canada's agency effectiveness awards. Making a name for himself within this field, John has since ventured into training workshops for advertising agencies, where he can equip client-facing personnel to better be able to think and talk strategically about their client's business.

Today, I am delighted to showcase the new logo and sub mark for John's training workshops. After our initial conversation, it was clear that the brand should encapsulate his experience of the CASSIES and also incorporate his signature style; his eyewear.

Picking out colours from the workshop documents sent over and researching complimentary palettes, I set about combining them with a mixture of modern typefaces. I wanted to create a brand that wouldn't date, and one that would stand out within this field. John had a great vision for wanting to use his eyewear within the design, as glasses naturally follow the shape of a 'B', tying in with his last name. Whilst a simple idea, it was one that had me scratching my head, but in the end managed to pull together a couple of variations for the initial concepts.


BRAND DEVELOPMENT
Graphic Designer based in the Midlands, creating logos, brands and print design
Branding, Visual Identity, Design Services for businesses in the Midlands
After seeing the initial concepts, John loved idea of the 'ad' in his surname being joined to form glasses – as in option 3 – but wanted to see if this could be incorporated into option 1. It was important also to include the use of the word 'effective' in the tagline to tie in with his work for the CASSIES.

I loved option 1 from the start, mostly due to the unique design when combining both initials, so I was really pleased this was the base design chosen to move forward with for the final design.

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