New in Portfolio: The Fig & Barn

I shared a little snippet of The Fig & Barn logo over on Instagram last month, and really excited to be able to finally reveal to you the full suite of logos. When I was approached by Stuart to create The Fig & Barn brand, I knew almost instantly the vision and direction this project would take. As a company who'll be producing unique, handcrafted goods, it was obvious to me that the brand would suit a very rustic and natural feel.

The moodboard came together seamlessly, encompassing earthy tones and textures, bold type and subtle hints of copper – which the client had discussed would be used as one of the base materials for their products.

After consulting directly with the client on a few ideas, we had agreed on a design from my initial concepts that just needed to be brought to life. Bringing in a few of the core elements of the original moodboard, The Fig & Barn logo was born. Rough textures, a bold sans-serif font and subtle shades... I can't wait to see the application of the logo in the flesh!

No comments

Post a Comment